MISSION & VALUES

Born out of the necessity for strength training to align with the distinctive demands of endurance sports, BUILT TO ENDURE stands as a testament to tailored performance enhancement for endurance athletes.

We seek to empower and educate endurance strength performance coaches, unlocking enhanced performance, robustness and resilience in endurance athletes.

By the end of 2025, BUILT TO ENDURE aspires to create 1500 endurance strength performance coaches.

CORE VALUES

1. KNOWLEDGE IS POWER:

Education to application.

2. STRENGTH THAT ENDURES:

Fostering longevity with endurance sports.

3. RESPECT:

Respect for the distinct challenges of strength training for endurance sports.

4. DILIGENCE & INTEGRITY:

Exercising diligence and integrity to craft strength training programmes uniquely tailored to each individual and their endurance goals.